Yeosu Expo 2012 - German Pavilion

You can see the long waiting line at the German Pavilion and two colorful street artists on the way to their performance.

Just a few words (taken from the website) about the WKB program & Yeosu Expo Event:

The Korean Culture and Information Service (KOCIS) (Woo Jin-young, director) organized the WKB Expo 2012 Yeosu Korea tour to promote the Expo and let the WKB experience Korean culture.

KOCIS has been running the WKB program, maintaining a team of 50 bloggers from 17 different nations around the world who write actively on the Korea Blog ( and on many different online social networking channels.

I had the chance to be part of the second Yeosu Expo tour, organized by KOCIS and together with fellow WKB bloggers we had 3 awesome days.

In this blog entry I would like to show you the German Pavilion and the interview I did with Mr. Dietmar Schmitz, Commissioner General of the Germany Pavilion.

The German Pavilion at the Expo 2012 in Yeosu was one of the most liked Pavilions on site, it was divided in two parts - the first one was the actual Pavilion with exhibition areas and multimedia rooms and the second was the popular German restaurant, where visitors could get a taste of various specialities starting from fish to pork and of course the famous beer varieties from Munic, Bavaria!

For korean visitors - here the description of the German Pavilion in korean!

Hamburg Messe und Congress GmbH (HMC) organized the German participation in the International Exhibition 2012 in the South Korean city of Yeosu and The Federal Ministry of Economics and Technology mandated HMC as the organising company for the German Pavilion at the EXPO 2012 Yeosu Korea.

Copyright: facts and fiction GmbH (f+f)

The EXPO 2012 Yeosu Korea is dedicated to the theme of “The Living Ocean and Coast” from 12 May until 12 August 2012.

The name “Seavolution” consists of the word “sea”, which relates to the Expo theme, and the word “evolution”, which stands for progress and the ground-breaking scientific and technical developments that will be presented in the German Pavilion.

The design of the Pavilion logo in the colours black, red and yellow (national colors of Germany) is based on the shape of a nautilus. The cephalopod that developed in the late Precambrian Period has been living on the Earth for around 500 million years. It lives both in salt water and in fresh water. Its shell is regarded as the classic example of the Golden Ratio, which has been considered to be the epitome of aesthetics and harmony since ancient Greece.

The German Pavilion at the Expo 2012 Yeosu Korea shows future-oriented technologies, projects and processes from Germany and presents a virtual 360-degree deep sea exploration as a highlight.

VIP area in the German Pavilion for special guests and interviews.
The maritime theme is visible - see the beach chair?

INTERVIEW with the Commissioner General of the Germany Pavilion, Mr. Dietmar Schmitz

What is the message and image Germany wants to present at the Yeosu Expo 2012 “The Living Ocean and Coast” in Korea?

Germany has an image, we are rumored to be accurate, diligent, innovative in producing quality goods (in science, technology and economy).
And this image is in fact a reason to participate in this Expo.
We believe that there are many topics we have to discuss, topics affecting every country to shape our future.
And these themes also include open questions and issues.
We want to contribute to this debate to show solutions to accept and meet new challenges - which matches our “image”, it is expected of us to play an active part.

Commissioner General of the Germany Pavilion, Mr. Dietmar Schmitz

When did you start planning the German Pavilion for Yeosu 2012?

We started to do a rough plan in 2007 when the decision to hold the Expo in Yeosu (Korea) was finalized.
In 2009 we visited Yeosu to get a first impression of the location and country - after that we started the tendering process in Germany.
One year later in 2010 the project was made concrete and during that time we often came to Yeosu to oversee all preparations.
Our pavilion was built in February 2012.

Can you tell us your opinion about the German - Korean relationship?

Germany has a very good relationship with Korea.
We, the Expo team had many constructive talks with our korean counterparts.
Information and help were complementary and we also pointed out some details regarding the Expo organisation.

(Note: since Germany already has experience with the Expo in Hannover 2000 the german planning team are experts in handling grand scale exhibitions)

Besides the Expo, many Korean and German businessmen and tourists fly to Germany or Korea.
We hope that our economical ties with Korea through the EU treaties will also lead to strenghten our tourism industry as Germany welcomes international travellers.

Snack Bar in the VIP area.

Thanks to the Press Pass provided by KOCIS and my previous emails to the German Pavilion (I am after all from Germany ;-) ) we were allowed to enjoy a tour through the pavilion with a VIP guide and received a warm welcome by the German Expo team.

Delicious snacks in the VIP lounge.

Outside of the pavilion was a very nice feature to entertain the people during the waiting time and to keep them interested.

If you own a smart phone you can download a language application (courtesy of the German Goethe Institute Seoul), which is available in Korean and English!

The mascot of the German Pavilion is a humanoid service robot called HAN-S.
It was produced in a German-Korean partnership.
Han – a common name in Korea – is supplemented with the classification symbol “S” for “Service”. The combination of both elements creates the typical German name, “Hans”.

Han-S accompanies the visitors during their expedition from the coast down to the deep sea.In the waiting line in front of the German Pavilion, he already welcomes them at the entrance!

Meet HAN-S, in pursuit of an asian visitor ;-)

Once inside the blissfully cool pavilion, visitors are led to a multimedia room where Germany’s culture and maritine lifestyle is being introduced with a short image film.

Click here for the video (Youtube)

And after the image movie finished the walls of the multimedia room opened and gave way to… sand, beach chairs and windmills!

The “Coasts” exhibition area has been designed as a beach landscape and presents the main themes that characterise life on the coast and in coastal waters. The exhibits have been mainly installed in beach chairs equipped with multimedia systems, and offer visitors an opportunity to experience the exhibit on an interactive level.

Visitors are able to get more info about the coasts of Germany through the screen.

Here are listening devices with pre-recorded sound samples of various animals living around the German coast and also natural sounds.

It is also a popular photo spot - especially for us, the five WKB bloggers!
And by the way, yes - my shoes are in the national colors of Germany ;)

We reached another room, this time with a futuristic design and displaying (interactive) the organisms of the sea.

The so called “Treasure chamber” exhibition area is dedicated to the resources and raw materials on the ocean floor, and takes a look at some of the gentle mining methods that will be used to extract these maritime resources in the future. The walls of this room consist of golden crystal structures, while the exhibits are integrated in wooden boxes that are reminiscent of treasure chests.

The screens were easy to use, for familes…

Kids and seniors…

And combined with videos very informative for everyone!

Now it was time for the main show, a virtual deep sea exploration that gives visitors the feeling of actually diving to the bottom of the sea in a glass sphere, thanks to one-of-a kind surround projection technology.
This approximately four minute long video that forms part of the “Main Show” was prepared by 20 individuals over a period of more than seven months. More than 1,200 processors were used to calculate the 7,700 pictures that make up the video.
The german guide was also fluent in english and korean (!) which left a nice impression.

The countdown for the main show as presented in 5 languages, Korean, German, English, Chinese and Japanese.

The multimedia room for the main show.
The white screen (now with purple lights) gets filled with the video and creates the illusion as if we were sitting in a submarine.

Even the floor is part of the show!

After visiting the pavilion we decided to have dinner at the German Restaurant, which had delicious specialities, like fish and mashed potatoes or the bavarian speciality “Schweinehaxe”.

Fish with mashed potatoes and vegetables.

Schweinshaxe (pork), a really big portion!

And of course - varieties of german beer!
Dark and Blond Beer and the special brand “Alsterwasser”.

The restaurant is being built like the inside of a ship/hull.

We finished our great tour with a stop at the German Souvenir shop!

Overall the German Pavilion was a nice experience, it was well prepared (in multiple languages and without any glitches in the presentation), the staff members were very friendly and the information was right on the spot.

If you plan to visit the Expo in Yeosu make sure to take your time to do your own tour through the German Pavilion :)

Press releases, Press Text & Credit: click here!

For more blog entries and photos click my YEOSU tag ;-)